1. Introduction: Creating Customer Value and Engagement

2. Company and Marketing Strategy

3. Analyzing The Marketing Environment

4. Customer Insights through Marketing Information and research

5. Customer Value-driven Marketing Strategy

6. Products, Services and Brands

7. Pricing

8. Marketing Channel

9. Integrated Marketing Communication

10. Marketing in digital age and ethical backdrop

01.1 Ten Principles of Economics

01.2 Thinking like an Economists

02. The market forces of supply and demand

03. Elasticity of demand and supply.

04. Consumer Behavior

05. Production and Cost

05. (cuk) Production and Cost

1. Ch-1,2 Introduction and Describing Data, Tabular and Graphical Presentation

2. Ch-3 Describing Data (Central Tendency & Dispersion)

3. ch-4,5 Probability And Probability Distribution

04. Ch_6 Correlation and Regression

05. Ch_7 Time series and Forecasting

06. Ch_8 Index number

07. Ch_9 Statistical Process Control

01.1 Computer-Basics.

01.2 Information Technology in Business

02. Information system in business and e-business

03. Strategic information system

04. IT infrastructure and emerging technologies

05. Fundamentals of business intelligence: database and information management

06. Telecommunications, the Internet, and Wireless Technologies

07. E-commerce: digital markets and digital goods & Mobile Finance Services

08. Ethical and social issues in information system, and securing information system